The new media does not feed us fully formed chunks, but broken chips and blips of imagery. We are required to piece an identity together to create a configurative or modular personality. This explains why so many millions are desperately searching for an identity.

Thursday, March 31, 2011

April Fools Day

April Fools Day or All Fools Day is celebrated around the world on April 1 every year. It is not a legal holiday but is widely recognised though as a day that tolerates practical jokes and general foolishness. Traditionally, the jokes last whole day, not until noon as commonly believed, hence UK newspapers will run the topical front page only in the morning edition. The earliest recorded association between April 1 and foolishness can be found in Chaucer's Canterbury Tales (1392). However, academics would suggest that the restoration of January 1 as New Year's Day in the 16 Century was responsible for the holiday. This theory does not explain earlier references to the holiday. Any developments or headlines occurring on this holiday would indicate that this pastime has yet to lose the ability to generate a relentless mob of jesters. Try to stay at home and do not expose yourself to any form of media.

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